FACEBOOK ,TWITTER and BLOG MAINTENENCE

Here's an on Facebook business pages that i thought was interesting. One of my favorite social media writers today, Jay Baers of Convince and Convert , often blogs about controversial subjects in the field of social media and this article really touches on a very important part of marketing your business. The blog in question is called " Ra Ra Wrong. How Facebooks Chearleaders are Blowing Smoke" . It's quite informative for those who think having Facebook pages for business purposes has an implied notion of guaranteed instant success. For others in the field of Social Media - although entertaining - it was not quite "NEW" news when Jay talks about how Facebook users aren't just going to "LIKE" you because you are on FB. I believe that he is correct in saying that unless they already like you - it's going to take a lot of hard work to get people to follow you - which leads me into my next issue . You need a strategic plan and hard work in the field of marketing a corporation on the internet using social media platforms in order to get results. Joining Facebook and starting a business page and expecting instant success is hogwash. Being successful on social networks means being involved with your audience: engaging with your customers, asking them questions, responding to their posts  ... I have created and designed many a FB page for a business. What bothers me the most is that my customers hires me to start up their social networking accounts  and then feel like they have accomplished their goals by introducing social media into their marketing plan. In other words, some of my clients don't understand that having a Facebook page, etc. is a commitment that involves alot of hard work and DEDICATION in order to see REAL results. It is honestly very frustrating to get a client who is excited about joining Facebook, Twitter and creating a blog ( which i consider phase 1) only to discover afterwords that they have no intentions of following through. They must think that these social sites will work by themselves. It's like buying a really cool and top quality vacumn cleaner and then putting it in your closet and expecting it to clean your house without plugging it in and using it. In essense - you need to use that vacumn cleaner at least once a week (BLOG) to pick up the dirt from your floors, you need to clean your dishes everyday (FB) and you need to straighten up the house a few times a day (Twitter), so you don't trip over the things that get dumped on the floor by your family members. And if all of these social media "chores" are not giving you the results that you expected, then it may be wise to ask yourself ... what part i am playing in this problem.