Have you seen Ok Go's "This Too Shall Pass" video? It has been viral since Spring of 2010 with over 20 million views and is still going strong. If you haven't seen it: Here it is !
This is a Syyn Labs production, inspired by the concept of the old Rube Goldberg machine. It is fabulous. Mesmerizing, inspiring and really fun are a few words that come to mind, so don't forget to watch it again and again. This is ARTECH !!! I believe I just created a new word : ARTECH - cool! The team of of Syyn Lab, comprised of 8 original members, plus a bunch of volunteers to boot, produced this amazing creative production.
The philosophy behind Syyn Labs is that they want to invent mind-blowing "ARTECH" work. They are a bunch of really smart, fun- loving physicists, software engineers and robotics specialists with a love for adventure.
The video project that they produced for Ok Go has interested many companies that are searching for fresh, innovative ways in which to engage their audiences. Among the corporations interested in this type of marketing is Google.
Google hired Syyn Labs to produce a machine to publicize their online Google Global Science Fair, released in January 2011. The team of Syyn worked diligently on this project which includes : flame balls, trained mice that play with slinkys, built rockets and much more. Syyn Labs is trying to merge their artistic values with the corporate world. Their playful collaboration, intelligence and sense of adventure could play a big part in the future of advertising. For more information about this article and the Google project visit Fast Company.
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